Web 3.0

Umoja Labs

Client

Robby Greenfield

Services

UI/UX / Branding

Year

( 2023 )

Umoja Protocol is a non-custodial, asset-hedging protocol engineered to automate hedging for diverse assets, such as crypto, fiat, and tokenized RWAs. Specifically developed for the $8 trillion emerging market MSME financing sector, it provides 100% security, blended hedging, natural risk mitigation, and hyper-default risk orientation

Challenge:

The project kicked off in the first days of 2023 with exciting goal:

Designing user-friendly protocol dApp interface improved based on research analysiands. Also creating a brand that will be recognizable and stand out in the market.

The project kicked off in the first days of 2023 with exciting goal:

Designing user-friendly protocol dApp interface improved based on research analysiands. Also creating a brand that will be recognizable and stand out in the market.

The project kicked off in the first days of 2023 with exciting goal:

Designing user-friendly protocol dApp interface improved based on research analysiands. Also creating a brand that will be recognizable and stand out in the market.

The project kicked off in the first days of 2023 with exciting goal:

Designing user-friendly protocol dApp interface improved based on research analysiands. Also creating a brand that will be recognizable and stand out in the market.

The project kicked off in the first days of 2023 with exciting goal:

Designing user-friendly protocol dApp interface improved based on research analysiands. Also creating a brand that will be recognizable and stand out in the market.

Solution:

Navigating Finance with Style

In a market saturated with financial products boasting intriguing branding, it became imperative for Umoja to distinguish itself and elevate its appeal. Recognizing finance as the core of Umoja, i advocated for interfaces exuding softness, trust, and warmth. Hence, mine design concepts embodied this ethos, presenting not only the preferred style but also three additional options for client consideration.

Navigating Finance with Style

Solution:

Simplified Borrower Journey

After examining competitors' “Become a Borrower” flow, i identified its inconvenience: a single input field and repetitive confirmation actions led to user frustration and uncertainty about progress. To streamline the process, i divided it into four clear steps, organized fields logically, and introduced a progress bar for user guidance. Additionally, was provided supportive text encouraging borrowers to input comprehensive data, improving their chances of loan approval.

Simplified Borrower Journey

Solution:

Streamlined Pool Structure for Clarity

In design strategy, i have implemented a consistent pool structure, ensuring that a prominent card on the right always communicates the current status of specific processes. Whether it's a loan request, loan payment notification, or investment stage update, users can easily discern their position within the process flow. This standardized pattern enables users to intuitively access key information about each pool's stage, fostering familiarity and enhancing user experience.

Streamlined Pool Structure for Clarity

Solution:

Hedge functionality

Umoja is an asset management protocol that uses 'smartcoins' to automate money, enabling money itself to autonomously minimize risk & optimize returns. Just like a Tesla can drive itself, smartcoins can trade themselves to get you to your preferred financial destination.

Hedge functionality

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// Analysis

Protocol Analysis & Insights

Conducted a comprehensive analysis of the project documentation to understand the technical and conceptual aspects of the protocol. Collaborated with the development team to derive key features and functions.Identified unique advantages and disadvantages that could affect the design.