The goal was to create a clear and engaging landing page for Umoja — a credit protocol providing affordable financing and flexible yields in emerging markets. The challenge was to present complex concepts like tokenized assets, decentralized credit, and crowdfunded collateral in a simple, trustworthy way. The design needed to resonate with borrowers, retail investors, and institutional lenders alike

Solution

Clean Design for Africa’s Credit Revolution

I designed a clean, modern landing page that reflects Umoja’s mission to expand financial access across African markets. The hero section uses animated globe visuals and a bold headline to introduce the value proposition clearly.

User segments—borrowers, institutional lenders, and retail investors—are addressed with tailored cards and CTAs. Key features are showcased through minimalist icons and soft 3D elements for clarity and depth.

To build trust, I included partner logos, a short explainer on the decentralized model, and real user testimonials. The page ends with a CTA and footer, ensuring smooth navigation and engagement.

Clean Design for Africa’s Credit Revolution

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// Wireframes

Structuring a Conversion-Focused Layout

With the project starting directly from a predefined structure shared by the client, the focus was on building wireframes that clearly communicated Umoja’s value proposition, mission, and product offerings. Key sections — such as protocol benefits, impact in emerging markets, and calls to action — were organized to guide the user through a logical narrative. The wireframes laid the foundation for a clear, conversion-focused layout that supports both user understanding and business goals.