eCommerce

Edlen

Client

multiple stakeholders

Services

Web design / Conversion optimization

Year

( 2025 )

Edlen is an e-commerce website for a professional cosmetics brand, designed to offer a seamless and visually engaging shopping experience. Users can easily browse product categories, discover bestsellers and new arrivals, and take advantage of promotional offers highlighted on the homepage. The design features vibrant visuals, clear navigation, and an emphasis on showcasing products in detail, making it simple for customers to find exactly what they need

Challenge:

Making Online Beauty Shopping Simple and Engaging

Design an online store that not only reflected the vibrant and modern identity of the cosmetics brand but also provided a smooth and intuitive shopping experience. The goal was to showcase a large product range in an engaging and visually appealing way while keeping navigation simple and clear. The interface had to highlight promotions, new arrivals, and popular categories, ensuring that users could quickly find and purchase products. At the same time, the design needed to balance aesthetics with functionality, inspiring customers to explore and create beauty designs with Edlen’s products.

Making Online Beauty Shopping Simple and Engaging

Solution:

Making Online Shopping Simple, Beautiful, and Exciting

The product catalog was designed for quick navigation, allowing users to easily filter by category, size, and price while maintaining a visually appealing presentation. This combination of dynamic marketing elements and intuitive product browsing aimed to keep customers inspired and seamlessly guide them from discovery to checkout. Custom promotional banners were designed to engage users with time-limited offers, birthday discounts, and seasonal campaigns, encouraging repeat visits and purchases.

Making Online Shopping Simple, Beautiful, and Exciting

Solution:

Creating a Smooth and Engaging E-Commerce Path Tailored to Beauty Professionals

Users can easily explore collections, choose between different volumes, and add products to their cart in just a few clicks. The design emphasizes elegance and clarity, with soft color palettes, high-resolution imagery, and a smooth purchasing flow. By combining engaging visuals with straightforward navigation, Edlen ensures a premium online shopping experience tailored to beauty professionals and enthusiasts alike.

Creating a Smooth and Engaging E-Commerce Path Tailored to Beauty Professionals

Solution:

Building a Transparent Purchasing Experience

The cart page allows users to review their selected items with clear product images, names, prices, and quantity controls, making updates effortless. Below, a curated recommendation block suggests complementary products, encouraging upselling without disrupting the shopping experience. The checkout page is designed for clarity and speed, guiding customers through a simple form to enter contact details, delivery preferences, and payment information. The order summary remains visible throughout, ensuring full transparency on items, discounts, and shipping costs.

Building a Transparent Purchasing Experience

Solution:

Creating a Centralized and Intuitive Hub for Customers

Users can easily access their personal information, review and update contact details, and keep everything up to date for faster checkouts. The order history tab provides a clear overview of all past purchases, with quick access to detailed order information, delivery status, and payment records. Customers can also view and manage their product reviews, helping them share feedback and discover past ratings. With its clean layout, intuitive navigation, and brand-consistent design, the profile section offers both convenience and transparency, empowering customers to fully control their shopping journey.

Creating a Centralized and Intuitive Hub for Customers

Solution:

Partnering with Edlen to Empower and Elevate Businesses

The interface allows businesses to track detailed order statistics, monitor purchase history, and access personalized discounts based on total spending. Users can also browse new products curated for their needs, manage personal account information, and view client feedback to inform purchasing decisions. This streamlined dashboard helps companies like beauty studios maintain smooth procurement processes, discover trending products, and optimize costs through tailored offers.

Partnering with Edlen to Empower and Elevate Businesses

Step 1

Step 2

Step 3

Step 4

Step 5

Step 1

Step 2

Step 3

Step 4

Step 5

Step 1

Step 2

Step 3

Step 4

Step 5

Step 1

Step 2

Step 3

Step 4

Step 5

Step 1

Step 2

Step 3

Step 4

Step 5

// Analysis

Structuring Features Around Real Needs

I reviewed the client’s requirements and identified the essential functionality to be implemented. This process included breaking down features, defining user roles, and pinpointing key use cases. The outcome was a solid foundation for designing an interface tailored to real user scenarios and aligned with business objectives.